The Listing Attorney
Home Launch™

The recent NAR class-action settlement completely rewired the real estate market. Buyer agent compensation is banned from the MLS, and buyers are now forced to sign binding contracts agreeing to pay their agents (often 2.5% to 3%) just to tour a home.

Simultaneously, Realtor "Clear Cooperation" rules force agents to put your home on the MLS within 48 hours of signing a listing agreement. This destroys your leverage.

It prevents you from testing the market. It forces you to guess your listing price. And it leaves you highly vulnerable when a buyer's agent inevitably demands you pay their 3% fee to make the deal happen.

Before marketing begins, our attorney-backed team prepares your full disclosure package. We determine necessary repairs, structure the legal framework, and have the home 100% ready for buyers to review immediately.

We launch highly targeted social media campaigns (often generating leads for pennies) and local signage to reach motivated buyers in your zip code. We offer them the chance to buy your home without paying a buyer's agent fee.

Instead of spreading showings over weeks, we concentrate all demand into a single 2-hour window. Buyers see each other. Demand becomes visible. They review the disclosures on-site and understand they are competing for a rare, off-market opportunity.

Rather than relying on a listing agent's blind negotiations, we let buyers compete directly. It's believable, fair, and removes all guesswork. As buyers compete for the winning bid, they naturally raise the home price and negotiate their own agent's commission down to create the absolute highest net offer for you.

At the end of the weekend, you evaluate: Did we have strong turnout? Did buyers compete? Are you convinced this is the highest possible net price right now? If yes, you accept the winning offer. If not, you have flawless market data to either relaunch next week or confidently go live on the MLS. The choice is yours.